Ecommerce Marketing Plan
Ecommerce Marketing Plan – Search Engine Optimization. For ecommerce websites, search engine optimization (SEO) is a crucial task. Without SEO, it’s difficult to rank highly on search engines. This means less traffic, less sales, and less business generated by your website.
There are two “types” of SEO: on-page and off-page. On-page SEO is anything you do to improve your ranking on your own website. Examples of this are copywriting, keyword research and placement, and the creation of good content.
Off-page SEO is anything you do on other sites that affects your ranking. This includes link building, social shares (which lead to more links), and local SEO.