Ecommerce Marketing Plan

Ecommerce Marketing Plan – Search Engine Optimization. For ecommerce websites, search engine optimization (SEO) is a crucial task. Without SEO, it’s difficult to rank highly on search engines. This means less traffic, less sales, and less business generated by your website.

There are two “types” of SEO: on-page and off-page. On-page SEO is anything you do to improve your ranking on your own website. Examples of this are copywriting, keyword research and placement, and the creation of good content.

Off-page SEO is anything you do on other sites that affects your ranking. This includes link building, social shares (which lead to more links), and local SEO.

On Page
Keyword Research
Good Content
HTML Optimization
Site Architecture

Off Page
Link Building
Social Shares
Local SEO

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a great way to generate short-term revenue and attract visitors to your website. PPC can be used to supplement your SEO efforts, as a second revenue stream, or it can be used temporarily while waiting for your optimization to “kick in.”

PPC advertising is available through two main providers: Google (through its AdWords program) and Microsoft (through its Bing Ads program). Typically, PPC has a very high ROI, since you will only pay a few cents per click unless you are bidding on very popular keywords.

Keyword Research
Ad Optimization
Landing Page Optimization
Strong Headline
Strong Call to Action

Content Marketing

Content marketing is one of the most popular ways to inform, engage with, and educate visitors to your website. It can take on many forms, including blog posts, whitepapers, infographics, testimonials, and so on.

As more consumers choose to learn about products themselves before making a purchase – that is, doing independent research instead of contacting the manufacturer directly – it is crucial to have content available so that you can satisfy the curiosity of consumers.

Content marketing is more than a tool to make your company more interesting: it is a way to answer questions, solve problems, and make sure your shoppers are getting the information they need to commit to a purchase.

Blog posts
Infographics
Motion Graphics
Research Study
Breaking News
Storytelling
Testimonials

Social Media Marketing

For ecommerce websites, social media marketing is both a way to stay present in the minds of consumers and a customer service method. Social media networks like Facebook, Twitter, Pinterest, and Instagram allow brands to share content, connect with customers, receive feedback, and resolve potential problems quickly.

Note that you do not have to set up every social media account on this list. You can also join different or new social media networks later depending on your interest, time, and usage plans.

Channels
Facebook
Twitter
LinkedIn
Instagram

Tactics
Videos
Photos
News
YouTube

Email Marketing

Email marketing is a great way to keep in touch with both current and potential customers, offering them updates on new products, special promotions, and information that will ultimately drive them to make purchases from your store.

For ecommerce websites, a robust email marketing program can be one of the biggest sources of revenue. The return on investment on email is also typically very high, since email platforms are inexpensive, content can be repurposed from your website and existing product images or photography, and the reach is widespread. However, remember that you can only send emails to those who have agreed to receive them.

Promotions
New Products
News/Updates
Follow Up
Newsletters

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is an ongoing set of processes by which website owners make their website visitors more likely to convert – that is, make a purchase. CRO typically involves A/B testing, as well as changes designed to speed up and streamline the website so that users are more willing to use it.

CRO can involve very simple tasks, like comparing the conversion rate of one “add to cart” button color vs. another, as well as complex ones. CRO may also involve testing different landing pages, website design elements, and navigational options to determine their effectiveness on a shopper’s journey and decision-making process.

Responsive
Site Speed
Form Optimization
A/B Testing
Imagery
Ads
Site Design

Conclusion

Are you interested in an ecommerce marketing plan for your business? If so, WebFX can help.

We have more than 2 decades of experience in the digital marketing industry, and we’ve helped hundreds of clients create marketing campaigns for their ecommerce business.

To learn more, contact us online, or give us a call at 888-601-5359.

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Regards, Coyalita

Behavioral Health Rehabilitative Specialist & Addiction Counselor

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Ecommerce Marketing Plan