Social media is the most popular activity online.

WHICH SOCIAL NETWORK SHOULD I USE TO ADVERTISE? – Every day, billions of users log into their accounts to discuss ideas, talk with friends, and read about brands.

Those billions of users are ideal customers for any business. Whether you want to earn the attention of users who might like your new smartphone app, or a 65-year-old AARP member who lives on a fixed income, social networks have become one of the best ways to reach your audience.

But there’s one big question — which social network do you use?

Most companies can’t afford to run ads on every social network in the world — and that would be a waste, anyway! Instead, you should spend your time, energy, and budget on the platforms that work best for your business.

So, if you’re a business that wants to grow, here is how you can choose the best social networks for your goals.

Keep scrolling to check out all of our social networks or use the index below to jump specific networks.

Facebook is the most accessible social network in terms of advertising.

Its low ad cost, intuitive interface, and built-in analytics make it ideal for any marketer. Whether you’re a small business or a global enterprise, you can find your customers on Facebook.

That’s because Facebook has more than 2.7 billion monthly active users.

With so many people on one social network, you’re guaranteed to find at least a few qualified leads. That may not sound like it’s worth the investment, but keep in mind that Facebook ads are surprisingly affordable.

You can run them day after day for a fraction of the cost of traditional advertising.

How do I use Facebook ads?

Facebook ads are self-serve — meaning you can do everything yourself.

Ad creation, description text, scheduling, and bids are all available on your dashboard.

Ad creation refers to the image that you’ll use in your campaign. On Facebook, an ad can’t contain more than 20% text, or Facebook will flag it.

The best ads use well-crafted graphics and photos that illustrate a brand’s personality and engage a specific audience.

So, if you sell clothing for college students, your ad could show young people lounging and studying. If you sell software, you can show someone in professional business attire.

Description text is the amount of space you have to write about your ad. That writing could be your company slogan, a catchy sales hook, a statement of fact, etc.

Your description text can only be a few dozen characters on Facebook. That forces you to be brief, which actually works to your advantage. Like William Shakespeare said — “Brevity is the soul of wit.”

Scheduling allows you to choose the dates that you run your ads. You can set a schedule to start and stop at a certain date and time.

If you want to run a campaign for a week, stop it for a week, and then start again, you can do that too — but you’ll have to stop it manually.

Last, bids are the amount of money that you’re willing to spend per impression or click.

Cost per impression (CPM) means you pay every time someone sees your ad.

Cost per click (CPC) means you pay every time someone clicks your ad.

CPM is better for awareness campaigns, and CPC works better for drawing visitors to your site.

For either payment method, you can let Facebook set and adapt your bid amount, or you can set it manually.

Just like on Google Ads, you need to bid more than your competitors to display your ads at all. If your competitors outbid you, no one can view or click you ad.

In general, Facebook is a great starting point for any business that wants to reach new customers.

Instagram is the premier social network for visual material,
which makes it ideal for marketing.

Instagram specializes in photos, but it also allows advertisers to use videos.

This presents you with a golden opportunity to showcase your
products or the results of your services.

Ask for customers to send in their own photos of them using your products and take some snapshots on job sites so you can show your followers what you do.

On Instagram, there’s one major question that should guide your ad content:

What problem do I solve for my customers?

That’s the ideal starting position for your brand.

Don’t just talk about how you can help your customers — show everyone what you can do with high-quality, action-packed photos.

If your business doesn’t provide solutions (strictly speaking), try starting from another important question:

What lifestyle does my brand promote?

This question is more common for clothing, beverage, and food brands that associate with a certain way of life.

Is your brand youthful and free? Or is it more dignified and wiser?

Regardless of your answer, you can use Instagram photos to showcase the lifestyle you want to promote and how your brand supports it.

How do I use Instagram ads?

Instagram is one of the easiest social networks to use for advertising.

Since Facebook bought it, they’ve seamlessly merged Instagram’s advertising options. That means you can target Instagram users the same way you target Facebook users — just on a different social network.

But that doesn’t mean you can expect the same results from both networks.

Instagram’s users expect visual content, and that content is held to a certain standard of quality. It’s also held to certain technical standards, too.

  • Those standards include:
    Image (.jpg, .png) or video (.mp4) media
  • 125-150 characters of description text
  • Call to action button (learn more, etc.)

These are the basics you need to know to start advertising on Instagram.

Once you start, keep an eye on the analytics data you get from Facebook’s dashboard. That data will show you whether you need to change or double-down on your ads.

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Warmest Regards, Coyalita

Behavioral Health Rehabilitative Specialist & Addiction Counselor

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