6 Steps to Making a Content Marketing Strategy that Will Boost Your Business
You may have heard that content is king in this digitally connected age. Here are 6 simple steps to get the ball rolling with some excellent content marketing in your business.
1. Define your goals. You can’t go anywhere without a goal. Set concrete goals for your marketing attempt, such as fortifying your connection with a particular audience or branching out to new ones.
With all the analytic tools available today, you can easily be able to monitor your progress as you move along.
2. Define your audience. Who are you marketing your product or service to? If you don’t have a clear vision about this, you’ll be wasting your time and money trying to market to everyone—which is sort of like throwing pasta on the wall and hoping it sticks.